Luxury residential operations
Leading distinctive communities through operational excellence, financial stewardship and service that feels personal.
Southwest Florida · Florida LCAM
Leadership philosophy
Luxury is not simply how a property looks. It is how effortlessly it operates—and how confidently every owner feels cared for.
Executive profile
Maddie Kirby-West is a luxury residential operations leader with five years of progressive experience across high-end communities and resort environments.
As General Manager of a premier 289-site ownership resort, she leads the intersection of governance, property operations, financial management, resident experience, events, marketing and capital improvement—serving an exceptionally discerning community where residences and coaches represent multimillion-dollar investments.
Her leadership style is visible, commercially minded and deeply service-led: understand what matters, communicate clearly, bring the right people together and remain accountable through execution.
Leadership in practice
Financial stewardship & commercial value
Maddie manages a $2.5 million annual operating budget while continually identifying ways to strengthen value. She increased sponsorship revenue from $43,000 to $65,000 in one year and negotiated more than $50,000 in complimentary enhancements within a multiyear landscape agreement.
Capital projects & asset care
At Pelican Lake, Maddie helped deliver more than $250,000 in exterior capital improvements and resort enhancements—including a first-class dog park, a new entrance water feature, over $50,000 in landscape upgrades, and a redesigned front entrance and signage. Her broader experience also includes a 220-townhome reroofing program and Hurricane Ian recovery involving a multimillion-dollar insurance claim.
Owner experience & lifestyle
From five signature galas to more than 50 seasonal experiences, Maddie pairs high-touch hospitality with disciplined execution. She oversees a $200,000 seasonal program, leads vendors and teams through peak season and remains personally present when the experience matters most.
Brand, partnerships & growth
Maddie developed a destination campaign with luxury RV creator Andrew Steele that generated hundreds of thousands of views across channels, contributed to at least five property sales and supported the resort’s strongest seasonal occupancy since COVID. She also hosted Newmar’s 10-day national campaign shoot and represents the resort at exclusive, multi-day luxury motorcoach trade shows.
Career progression
Pelican Lake Motorcoach Resort · KW Property Management
Leads all operations for a 289-site luxury ownership resort, an eight-person team, a $2.5M budget, capital initiatives, events, partnerships and Board relations.
The Sanctuary at Imperial River · KW Property Management
Directed a 200-unit condominium association through post-hurricane recovery, restoration, daily building operations and a multimillion-dollar claim.
Summit Place · KW Property Management
Earned promotion within her first year and supported major roofing, financing, vendor and resident initiatives.
Shoosmiths Solicitors · United Kingdom
Developed the negotiation, compliance and polished client communication skills that continue to distinguish her leadership.
A transatlantic career
After relocating from the United Kingdom, Maddie built a new career in the United States and advanced from administrative support to General Manager in just over two years. The progression reflects a consistent pattern: learn quickly, take ownership and leave every operation stronger.
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