Selected portfolio
Campaigns, partnerships and events designed to elevate a luxury destination—and deepen the pride people feel in calling it theirs.
Destination marketing
Maddie developed and hosted an influencer collaboration with Andrew Steele, positioning Pelican Lake Motorcoach Resort before a highly relevant luxury RV audience. The wider campaign generated hundreds of thousands of views across channels, contributed to at least five property sales and supported the resort’s strongest seasonal occupancy since COVID.
Her role extended from concept and relationship-building through on-property coordination, storytelling and the guest experience—ensuring the finished content felt both aspirational and authentic.
Watch on YouTubeExecutive oversight
Maddie works closely with the resort’s Lifestyle Director, providing final approval across each experience and ensuring that the creative details, operational plan and budget consistently reflect owner expectations and Pelican Lake’s luxury standards.
Signature owner events
Italian-inspired owner experience
For 150–200 owners and guests, La Dolce Vita paired live culinary moments, entertainment and thoughtful Italian-inspired details. As General Manager, Maddie provided executive oversight and final approval, partnering closely with her Lifestyle Director to keep the guest experience, operations and budget aligned with resort standards.
Immersive culinary evening
An immersive evening for 150–200 owners and guests, shaped through themed cuisine, atmospheric lighting and considered tablescapes. Maddie oversaw the experience at an executive level, reviewing the details and budget with her Lifestyle Director and providing final approval against owner and resort expectations.
Luxury brand partnership
Pelican Lake was selected as a filming location for Newmar’s 2027 luxury coach campaign. As General Manager, Maddie led the resort-side coordination throughout the 10-day production—supporting location access, staging, filming logistics and owner communication while maintaining normal resort operations.
The assignment reflects the responsiveness, presentation standards and operational confidence required to host a nationally recognized luxury brand.
Luxury brand representation
Maddie represents Pelican Lake at exclusive, multi-day luxury motorcoach trade shows, building relationships with owners, prospects and industry leaders while presenting the resort to a highly discerning national audience.
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